Our Story

Built by photographers,
for photographers.

PixelsID started on the sideline, not in a boardroom. It was built to solve the problem every sports photographer knows too well.

Identify
Mission
Automate
the manual work
Approach
Honest
no hidden fees
Built for
Shooters
not spreadsheets

11 PM on a Friday night.

You just shot 1,200 photos at a football game. The AD needs them tagged and posted by morning. You're sitting in a hotel parking lot with a laptop balanced on your steering wheel, squinting at jersey numbers and trying to remember which kid is #34.

That was the problem. Every game. Every week. Hours of manual tagging that had nothing to do with photography and everything to do with data entry.

PixelsID exists because we lived that exact scenario — and decided to build the tool we wished existed. Not a stock photo marketplace trying to bolt on AI. Not an enterprise DAM system that costs $500 a month. A purpose-built platform for sports photographers who need one thing: athlete names on their photos. Fast.

Photographer thinking,
not Silicon Valley thinking.

Every decision we make starts with one question: does this help the photographer on the sideline?

All included. Not upsold.

Face recognition, jersey OCR, and roster matching are included in every paid plan — starting at $10/month. No add-ons, no premium tiers to unlock core features. Other platforms charge extra for what matters most.

Your files, your metadata.

When you download photos from PixelsID, athlete names are baked into the EXIF/XMP metadata. Import into Photo Mechanic or Lightroom and the tags are already there.

Honest about limitations.

Face recognition doesn't work through football helmets. Rather than lie for conversions, we tell you. Our jersey OCR and roster matching fill the gap — and that's the point of a multi-model approach.

Transparent pricing.

Every plan shows exactly what you get. No per-image surcharges, no bandwidth charges, no "contact sales" tiers. See the price, know what it costs, upgrade or cancel anytime.

Sports-specific, not generic.

This handles game-day conditions: varied lighting, action blur, multiple jerseys in frame, away team identification. Generic photo AI can't do this.

Built for your workflow.

FTP export to your existing server. PhotoShelter or SmugMug? Fine with us. Photo Mechanic compatibility baked in. We fit how you already work, not the other way around.

Principles, not slogans.

The photographer's job is the shot.

Everything else — tagging, sorting, exporting — should be as fast, as invisible, and out of the way. If you're spending more time on a keyboard than behind a lens, something's broken.

Accuracy matters more than speed.

A wrong tag is worse than no tag. We flag uncertain matches for human review instead of auto-approving garbage. Your reputation is on the line when you send tagged photos to an athletics department.

Charge fair prices. No games.

We're not trying to extract maximum revenue from every customer. We're trying to build a tool that photographers actually want to pay for because it saves them real time. That means fair pricing and no nickel-and-diming.

Build for the sideline, not the spreadsheet.

Product decisions are driven by what helps photographers do their job, not what looks good in a pitch deck. If a feature doesn't help someone tag, share, or deliver photos faster, we don't build it.

From solo shooters to
athletics departments.

Sports Photographers

Freelancers, stringers, and full-time shooters covering prep, college, and pro sports. The people who shoot 1,000+ photos at a single game and need them tagged by morning.

  • Upload galleries and get tagged results in minutes
  • Download with names embedded in EXIF metadata
  • FTP export to your existing delivery systems
  • Works with Photo Mechanic, Lightroom, Capture One

Teams, Schools & SIDs

Athletics departments, SIDs, conference offices, and media teams managing photo content across multiple sports seasons, and photographers.

  • Multi-sport gallery organization with folders
  • Role-based access for photographer onboarding
  • Pro & college rosters sync frequently across 15+ leagues
  • Branded public galleries for sharing with media

Your job is the shot.
Ours is the name.

No add-ons. No upsells. No surprises.
AI identification included in every plan.

No credit card required · Free plan available